SEO For Musicians
For a lot of musicians, the dull work of SEO and online activity that doesn’t involve sharing songs or direct interaction with fans can be a turn-off, but taking a little time to familiarise yourself with it can be invaluable. Some genres of music have thrown themselves into this kind of marketing. Techno and Hip-Hop have always relied on an underground, word of mouth scene and it’s no surprise that their unsigned and local artists took the biggest step into digital marketing and tools such as SEO. A tool which is all about straight to the point attention for your brand.
First things first then. Think of some words.
Identifying words which are your band’s ‘brand’ will be the key to good SEO results. A good word will directly pertain to your band, song and album titles or even your member’s names. These all count towards SEO optimisation and getting you noticed online.
A simplified way to look at this is like an Instagram post that has got way out of hand:
Someone takes a holiday pic and posts it on Instagram. They get 113 likes and some comments. The overall reason for that number was a gigantic hashtag list tacked on to the image in an effort to grab some likes and new followers.
Here’s where it gets to our point.
The overall hashtag list will contain every detail of that picture and their holiday in general:
- Immediate location/situation/activity
This is the literal information of everything going on with them and what is most important.
However, they might also be sneaky and know which hashtags yield the most likes and follow responses:
#Love #Instagood #Cute #InstaMood #BestOfTheDay #NoFilter
And then it gets wild:
#TravelCrazyButiLoveIt #RunningOutOfSunTanLotion #WheresTheBar #WorkingItAbroad
Ok, those are a little too wild but it makes the point that, while these final tags have significance to the user and could even fit within our first list, that doesn’t make them popular with other users or particularly useful. The first two lists are a deliberate attempt to engage people with their content and create interactivity. When mixed with tags like the final list, however, the whole thing becomes a mess of shouting and attempts to grab traffic from anywhere it can.
Going back to stiff old SEO terms, you would have just clogged your site with too many keywords and that is a big SE-oh no-no. Google are also infamous for taking down sites who got a little too liberal with SEO sprinkling. A decision that can be made at their discretion even if you don’t necessarily agree.
Luckily, discovering, realising and utilising your SEO keywords is easier than you think, as Google just so happen to have their very own keyword planner. Go there now and create your account, get it over with.
And we’re back. You have your account, so now if you were to go to Tools>Keyword Planner you can type in the keywords related to your band. This allows you to see the results for these words and even look for ideas for related (and perhaps more successful) keywords. At this point, you should just enter every keyword you can think of for your band and record the highest rated results for use.
As a musician, your immediate concern is people looking for the next gig, music streams and the best place to hear updates from you. All of which are the kind of things your keywords should lead to. Google can also provide you with a site report, which shows how your keywords perform over time, allowing you the chance to adjust or swap out other options and see how they fare.
Now you have your words, it’s time to use them throughout your page or site. Any ‘about us’ text, hidden image descriptions (‘meta data’ and ‘alt tags’) or page headers and titles should include the keywords (remember not to go crazy) that will draw the best traffic. At this point, you just need to pretty much have a well-written site and blog. Having to slip your keywords into nicely flowing text whilst not annoying Google with overuse can be tricky so this should be your next most important step after arranging your SEO.
SEO is all about readability and search results. Ultimately anything you write should be made for a person to read, not an algorithm to measure. Whether you use Google Adwords, hire a digital marketer like us or use your own intuition to create a page of text for great search results, SEO can be the difference between a full gig and an empty floor. Reading and research can provide you with all the help you need to go solo and with the help of digital marketing professionals your band/brand can be grown and developed not just quickly, but efficiently with the help of SEO.