Strategy

Take a gander below at a few examples of strategies we've carried out for various clients, along with some of their outcomes.

 
 

Mersey Ferries

Mersey Ferries required a social campaign to encourage parents and grandparents to take their kiddiwinks on the ferry and explore fellow attractions, U-Boat Story and Spaceport. Working in partnership with Kaleidoscope, we delivered this campaign primarily through social media (Facebook, Instagram and Twitter), both organic and sponsored, in conjunction with targeted PR and advertising across regional channels.

This campaign resulted in 192.1k impressions on Twitter, a 14% increase in revenue despite a 40% increase in ticket prices. Our CPC resulted in a fantastic £0.003 with a 36.89% conversion rate.

 
 

Mersey Ferries

Mersey Ferries required a social campaign to advertise their Summer Manchester Ship Canal tours. Working in partnership with Kaleidoscope, we delivered this campaign primarily through social media (Facebook), both organic and sponsored, in conjunction with targeted PR and advertising across regional channels.

This campaign resulted over 400 reactions, 150+ shares and 100+ comments, which brought in a 36% revenue increase.

 
 

Kaleidoscope ADM

Liverpool-based agency, Kaleidoscope had just undergone their own rebrand and needed to establish themselves online, after relying on offline marketing and word of mouth since it's conception in 1988. Our main focus was Twitter for B2B relations and thought leadership, secondly Instagram and then LinkedIn. We managed to start conversations with huge brands including D&AD, The Drum magazine, It's Nice That, and Dave Trott. 

Below are a few screenshots from Twitter Business and Sprout Social showing a snippet of the radical progress we accomplished on the brand's Twitter.